CASE STUDIES

DONALD PLINER SHOES

 

We were asked by this highly respected shoe manufacturer to create a photograph that best illustrated "Loungewear For The Feet." Instead of playing it safe, we decided to drape a pair of shoes, made of corset stretch material, around a female model's neck so the shoes would lie in perfect balance across her breasts. The client absolutely loved this abstract approach, and the photo was used as an ad in "W" Magazine, and as a large counter card for in-store nationwide trunk shows.

 

 

FALL LEAVES

 

I approach fine arts as a way of looking at things that go beyond just a cursory glance. I see it as getting involved with design, meaning, emotion, and passion. The possibilities are everywhere, even in leaves. I picked up these leaves while walking my dogs and decided to use them to portray fall. I sort them out by types and may or may not mix types, but arrange them in overlapping patterns and densities prior to photographing them.

 

 

 

ART EFFECTS POSTER

The Art Effects Art Gallery wanted an edgy poster and I proposed a photo of a black nude portrayed as a piece of sculpture. The idea evolved into a series of variations, the final of which was an "Adam And Eve" theme - the model lit with black light and holding a smoking, ceramic apple in front of her.

 

 

CESSNA AIRCRAFT

When the Cessna Cardinal was introduced, it was the first single engine plane with a cantilevered wing and a futuristic look. To graphically tell the story of this elegant, speedy-looking plane in ads and brochures, I decided to utilize the color red: A model dressed in red posing on the wing of a Red Cardinal. The color infrared film used even turned the grass red. The resulting image created a strong impact and won "Best Ad of the Year" in an international competition in Exhibition One in Los Angeles. As a matter of fact it beat out entries from the national ad campaigns of Minolta Camera, Island Records of London, and United Airlines.

 


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STEVES SHOES

This midwestern shoe store chain in high end shopping malls always asked for creative photography whenever it opened a store with a new design concept. In this case, the company's VP for new store development wanted to see into the side window displays on each side of the store entrance. The use of a wide angle lens shot from the middle of the store, even though taking in the whole picture, would not allow us to get the straight-in look. The solution I used was to take four overlapping shots, moving the camera from left to right, covering the entire store front, then assembled in photoshop as one shot. The window displays looked good, and the illusion of expanded space in the store was extraordinary, perfectly illustrating the new openness of the stores the company wanted to represent.